7.AM | 7.PM

What started as a bakery became a brand people recognize instantly. Through creative direction, photography, videography, graphic design, and motion content, Supercool helps shape the visual world of 7AM | PM Bakers across every touchpoint.

From creative direction and campaign development to photography, video production, graphic design, and motion content, we build visual stories that go beyond the product. Every piece of content is designed to celebrate the craft, personality, and culture behind the brand, transforming pastries, coffee, and everyday moments into memorable experiences.

Together, we've created a visual language that feels bold, modern, and instantly recognizable. Blending lifestyle imagery, playful art direction, motion design, and product-focused storytelling, the work helps 7AM | PM Bakers stand out in a crowded market while staying true to what makes the brand special: great food, great design, and the simple joy of slowing down for a moment.

Bali, Indonesia
Production: Supercool Studio