HOMECORE FW27

Parisian roots, Japanese streets, and a wardrobe made for wherever life takes you. For our latest fashion production, Supercool Studio headed to Japan to capture HOMECORE in a setting where everyday life, personal style, and unexpected details come together naturally. No elaborate sets, no forced poses, just the city doing its thing and fashion becoming part of the story.

From quiet residential streets and traditional Japanese corners to busy pedestrian crossings, train stations, and unexpected architectural backdrops, we took HOMECORE on a journey through the everyday rhythm of Japan. The creative direction was clear: let the clothes live in the city. There's something special about bringing a French fashion label into the visual world of Japan. Both cultures share an appreciation for craftsmanship, individuality, and attention to detail, yet express these values in completely different ways. That contrast became the foundation of our visual approach.

For Supercool Studio, this production was about more than showcasing a collection. It was about finding the right environment to communicate what HOMECORE stands for, without losing the spontaneity and character of the streets.